How This Poll Was Conducted

The Weekly Nanos Tracking is produced by the Nanos Research Corporation, headquartered in Canada, which operates in Canada and the United States. The data is based on random interviews with 1,040 Canadian consumers (recruited by RDD land- and cell-line sample), using a four-week rolling average of 250 respondents each week, 18 years of age and over. The random sample of 1,040 respondents may be weighted using the latest census information for Canada. The interviews are compiled into a four-week rolling average of 1,040 interviews where each week, the oldest group of 250 interviews is dropped and a new group of 250 interviews is added. A random survey of 1,040 respondents in Canada is accurate 3.0 percentage points, plus or minus, 19 times out of 20. This report is based on the four waves of tracking ending January 17, 2025. Since voters are not actually able to make a choice between elections, it is interesting to think about party strength and support more broadly. The Nanos Party Power Index fills this need by incorporating more information than just current vote preference. The Nanos Party Power Index is a weekly composite measurement of federal party brands based on four questions about the federal parties and their leadership. The questions include: • a ballot question that captures the 1st and 2nd vote preferences; • a measure of whether the respondent would consider voting for the party; • the 1st and 2nd preferences for Prime Minister of the current federal leaders; and, • whether the respondent believes each current leader has the quality to be a good leader. The views of 1,040 respondents are compiled into a diffusion brand index for each party that goes from 0 to 100, where 0 means that the party has no brand strength and 100 means it has maximum brand strength. A score above 50 is an indication of brand strength for the party and its leader at this time. The important factors in this weekly tracking include the direction of the brand strength or weakness and also the brand strength of one federal party relative to another.